BrandHouse organized Citric juice tasting especially for Mother’s Day. ‘No matter where it is, the mother’s hope is the health and happiness of her children’ was the motto of the event.
The event was held in BrandHouse office in Shenzhen, China. Over 100 came to the juice tasting and each one of them was personally interviewed about their feedback. The tasting lasted for around two hours and around 80% of the visitors were female. Overall, the feedback was highly positive, and a lot of the visitors would like to purchase Citric juices on JD or Tmall. There was also business that showed interest in purchasing bigger volumes.
Citric started doing cross-border e-commerce in China through exclusive cooperation with China in February 2020 and the brand is already enjoying success amongst Chinese netzines.